Product
Mastercraft Tires Celebrates 100th Anniversary
Brand marks milestone with 100 Days of Summer Celebration rebate promotion and consumer sweepstakes
FINDLAY, OHIO, JUNE 1, 2009 — MASTERCRAFT TIRES is celebrating its 100th anniversary by using the milestone to reinvigorate the brand for future success.
"Very few brands can say that they have been around for 100 years," said Hal Gardner, vice president of marketing for Cooper's North American tire division. "The Mastercraft brand has built a lasting commitment to quality, dependability and durability, and it's that level of product dependability that has built trust with our Mastercraft dealers and consumers throughout the past 100 years."
The company is implementing several celebratory programs in honor of the milestone including the creation of a 100th anniversary logo, rebate program and sweepstakes.
Consumers that purchase four select Mastercraft Courser and Mastercraft Avenger tires between June 1, 2009, and July 31, 2009, are eligible to receive a rebate up to $50. A full list of eligible tires and rebate amounts is available at MastercraftTires.com. Consumers can find rebate forms at their local Mastercraft dealer or online at MastercraftTires.com.
In addition to the rebate program, consumers can also enter the 100 Days of Summer Celebration sweepstakes for a chance to win a Yamaha FX SHO® WaveRunner® with trailer, free Mastercraft tires for life and gift cards to Bass Pro Shops®. Consumers who participate in the rebate program are automatically entered in the sweepstakes. Those that do not participate in the rebate program can register for the sweepstakes at MastercraftTires.com.
"The 100 Days of Summer Celebration is a tremendous opportunity to re-energize the Mastercraft Tires brand and remind people of the quality that goes into each one of our tires," added Gardner. "And going forward, we will continue to apply that same innovative approach to technology and marketing that has made us successful for a century."
Mastercraft Tires offers a full line of passenger, light truck and medium truck radials, all of which are available direct to distributors. More information can be found at MastercraftTires.com.
About Cooper Tire & Rubber Company
Cooper Tire & Rubber Company is a global company that specializes in the design, manufacture, marketing and sales of passenger car and light truck tires and subsidiaries that specialize in medium truck, motorcycle and racing tires. Cooper's suite of associate brands includes Mastercraft, Avon, and Dean, along with Mickey Thompson and Dick Cepek tires. With headquarters in Findlay, Ohio, Cooper Tire has manufacturing, sales, distribution, technical and design facilities within its family of companies located in 10 countries around the world. For more information, visit Cooper Tire's web site at: www.coopertire.com.
Company Contact: Michelle Zeisloft, 419-423-1321