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Cooper Tire Showcases Zeon RS3 Tire at SEMA Show

FINDLAY, OHIO, NOVEMBER 5, 2008 – COOPER TIRE & RUBBER COMPANY (NYSE: CTB), the official tire of ROUSH Performance, introduces the Cooper Zeon RS3, a new generation non-directional and asymmetric extreme max performance tire fitted for the ROUSH Stage 3 and P51B Mustangs, and for the Ford Mustang enthusiast with an uncompromising need for maximum dry grip traction.

“The Cooper Zeon RS3 is the latest innovation to develop from Cooper Tire’s exclusive relationship with ROUSH Performance,” said Chuck Yurkovich, Vice President of Global Technology for Cooper Tire. “The RS3 is the perfect compliment to the performance characteristics valued by true ROUSH Performance enthusiasts.”

Cooper engineers specifically designed this DOT-approved radial with several distinct design features and benefits including large outside shoulder and intermediate tread blocks for outstanding steering response and high levels of cornering force. The non-directional and asymmetric design of the tire encapsulates all the key characteristics that the tire was designed for: extreme dry performance, wet traction and control, and streetability.

The tire’s “race inspired” construction includes an R-Tech Technology mold profile and silica tread compound. R-Tech optimizes the contact patch geometry to provide excellent responsiveness and maximum cornering forces, while the silica tread enhances grip for dry limit handling and maintains an exceptional level of wet performance, making it well suited for both high-performance applications and street driving.

The Cooper Zeon RS3 exceeds ROUSH’s performance expectations with its laterally-oriented shoulder grooves and uniform element geometry that help provide even tread wear. More lateral grooves on the inside of the tire maintain wet performance while more rubber on the outside tread pattern creates increased dry handling and ultimate cornering ability.

Additional tread design features include three wide circumferential grooves for hydroplane resistance and variable draft groove walls to minimize irregular wear. This performance tire exhibits increased natural frequency, helping to push peak ride disturbances to higher speeds, leading to a smoother, more comfortable ride.

The RS3 comes in a 275/40ZR18 with a UTQG tread wear/traction/temperature rating of 220-AA-A, and is available through ROUSH Performance or through your local Cooper Tire dealer.

About Cooper Tire & Rubber Company
Cooper Tire & Rubber Company is a global company that specializes in the design, manufacture, marketing and sales of passenger car and light truck tires and subsidiaries that specialize in medium truck, motorcycle and racing tires. With headquarters in Findlay, Ohio, Cooper Tire has manufacturing, sales, distribution, technical and design facilities within its family of companies located in 10 countries around the world. For more information, visit Cooper Tire's web site at: www.coopertire.com.

About Roush Performance
Based in Livonia, Mich., “The Art of Performance Engineering” takes place at ROUSH Performance. To get a look behind the scenes at what goes on at ROUSH and how the vehicles are designed, manufactured and produced logon to www.ROUSHtv.com. In addition to the array of Ford Mustang and F-150 styling, handling and performance upgrades, a complete line of performance parts and crate engines are offered. For more information see your local ROUSH dealer, visit www.ROUSHperformance.com or telephone toll-free (800) 59-ROUSH.

Company Contact: Michelle Zeisloft, 419-424-4251

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