Product
Cooper Introduces the Zeon ZPT
FINDLAY, OHIO, FEBRUARY 20, 2004 - COOPER TIRE & RUBBER COMPANY (NYSE:CTB) recently launched its newest addition in performance tires – the Zeon ZPT.
The Zeon ZPT is part of Cooper’s continued initiative to target the rapidly growing high performance tire market, with an emphasis on the tuner segment. A true performance tire, the ZPT meets the needs of the automotive enthusiast who demands performance and jaw-dropping appearance. The tire is aimed at specialty equipment consumers who purchase sporty tires and other aftermarket performance equipment to enhance their vehicles.
Cooper’s new performance radial not only delivers the look that the enthusiast wants, it delivers the performance. That’s what the Zeon ZPT is all about. It is a product of extreme thinking – a product whose outstanding performance matches its unique look.
The new ZPT mirrors the performance-driven technology of the recently launched Cooper Zeon 2XS. The tire’s edgy style is the look that today’s performance drivers have come to expect. Designed and built with Cooper’s proven state-of-the-art modeling technology, the tire features a high-tech engineered package designed to meet the car enthusiasts’ demands for outstanding traction and responsive handling.
The performance radial offers a hot new aggressive directional tread design and tapered tread profile that provides exceptional handling, grip and even wear. Capitalizing on Cooper’s P3 (pronounced P Cubed) technology and from its all-weather performance lines, the Zeon ZPT offers not only good looks and crisp handling, but also a smooth, quiet ride, enhancing the look of the vehicle. That’s what sets the Zeon ZPT apart from the rest.
In addition to the ZPT’s attractive performance sidewall, the H-rated performance radial is available in 17 sizes, ranging from 15 to 18 inch, many original equipment fitments for replacement and tuned vehicle opportunities and carries an M+S rating.
"The tuner market is rapidly becoming the most influential automotive enthusiast group in the performance tire market," said Carl Casalbore, vice president of retail sales and high performance tire development. "The Zeon ZPT is ideal for the auto enthusiast tuner who is passionate about putting the most innovative shoes on their car."
The new performance tuner tire from Cooper. Confidence. Performance. Attitude. Don’t give up a thing.
Cooper tires are sold through independent tire dealers worldwide. For more information, contact Carl Casalbore, Vice President Retail Sales and HP Tire Development, Cooper Tire, Findlay, Ohio, 45840, 1 419 424 4121. For more information on Cooper Tire & Rubber Company, visit the company’s web site at www.coopertire.com.
Company Contact: Michelle R. Zeisloft, (419) 424-4251