Product
Cooper Tire Launches “Take the Money and Ride” Promotion
Dealers nationwide offer $50 rebate with purchase of four tires including the all-weather Cooper CS4 Touring tire
FINDLAY, OHIO, OCTOBER 6, 2008 – COOPER TIRE & RUBBER COMPANY (NYSE: CTB) officially announced the start of its national “Take the Money and Ride” promotion. The event, which runs through December 31, 2008, gives consumers a $50 rebate with the purchase of four qualifying Cooper tires at participating dealers nationwide.
“We are confident in the quality and performance of our tires,” said Hal Gardner, Vice President of Marketing for Cooper Tire. “A large-scale event like the national tire sale gives us the opportunity to share that quality and performance with consumers at a price that is affordable even in a tight economy.”
The sale features a mail-in rebate of $50 when buying a set of four Cooper CS4 Touring, Cooper Lifeliner GLS or Discoverer ATR and H/T tires.
The CS4 Touring (60,000- or 80,000-mile warranty) is a premium luxury tire designed for all-season traction without sacrificing performance. It’s available for a wide range of vehicles including passenger cars, minivans, small SUVs and crossovers.
The Lifeliner GLS (60,000-mile warranty) is Cooper’s all-season touring tire designed for consumers looking for touring performance in a moderately priced tire. The Lifeliner GLS fits automobiles (both foreign and domestic) requiring an S- or T-rated touring tire.
The Discoverer ATR (50,000-mile warranty) is Cooper’s premium all-terrain SUV and light truck tire designed as a replacement tire for drivers who want increased traction without giving up comfort features. It is available for SUVs, crossovers, light trucks and some vans.
The Discoverer H/T (40,000- or 60,000-mile warranty) is designed for drivers looking for all-season traction and a premium warranty in a highway touring tire. The H/T is available for SUVs, crossovers, light trucks and some vans.
Cooper’s cash-back promotion will be featured in commercials airing on several national broadcast stations, including ABC, ESPN, ESPN2, Versus, Raycom Sports and Fox Sports Regional, as well as in-store point of sale materials.
Rebate forms are available at all participating Cooper dealers or at coopertire.com. To locate a dealer near you, visit www.coopertire.com. This offer is valid in the United States, Canada and the District of Columbia, and is void in Rhode Island and where restricted or prohibited by law.
Stop by a local Cooper Tire dealer today to take advantage of the “Take the Money and Ride” event. The road and your $50 rebate are waiting.
About Cooper Tire & Rubber Company
Cooper Tire & Rubber Company is a global company that specializes in the design, manufacture, marketing and sales of passenger car and light truck tires and subsidiaries that specialize in medium truck, motorcycle and racing tires. With headquarters in Findlay, Ohio, Cooper Tire has manufacturing, sales, distribution, technical and design facilities within its family of companies located in 10 countries around the world. For more information, visit Cooper Tire's web site at www.coopertire.com.
Company Contact: Michelle R. Zeisloft, 419-424-4251